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“It’s going to be about what kind of new stuff are we going to build.”Adding to the new video-calling feature are two more advances rolled out by Facebook: group chat and a new design.

More than 50 percent of Facebook users are active in groups, says Peter Deng, a product manager at Facebook.

It’s a simple formula: the world's largest social network, plus the world's largest video-chat system, equals the world’s easiest one-click way to instantly see your friends.

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The Silicon Valley start-up said it's used by over 450,000 companies and that its revenue grew more than 300% from 2015 to 2016.

Zoom is in a hotly-contested space that includes big tech companies like Microsoft (Skype), Google, Cisco and Citrix as well as start-ups Blue Jeans Network and Vidyo.

That's according to a report released on Thursday by Okta, whose identity management software gives the company visibility into what customers, ranging from small business to large enterprises, are using internally.

Fresh off a $100 million financing at a $1 billion valuation, the video-conferencing company now the fastest-growing business application by one measurement.

Bringing it to mobile could Messenger a serious competitor to i OS-only Face Time, clunky Skype, and less-ubiquitous Google Hangouts.

With 600 million Messenger users and 1.44 billion on Facebook, the new VOIP video feature has a massive built-in audience.In Okta's previous report from March 2016, chat service Slack was gaining the quickest traction.In the past six months, Zoom's use among Okta customers has jumped 67 percent.Slack, which is now valued privately at .8 billion, was third with 44 percent growth, just behind Cisco's Umbrella security platform at 47 percent.Founded in 2011 by Eric Yuan, a former executive in Cisco's collaboration unit, Zoom announced this week that it raised 0 million in a funding round led by Sequoia Capital.Mark Zuckerberg said on last week’s Facebook earnings call that Messenger already accounts for 10% of global mobile VOIP calls.

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