Validating a survey

(The most recent edition of Dillman’s book is Dillman, Smyth and Christian (2008), my January 2011 Survey Book of the Month).Strangely enough, if the reward is excessive for the perceived effort, then that undermines trust – exactly what happened to me in the example above.

validating a survey-10

OTTAWA — The Islamic centre in Saskatoon is experiencing growing pains.

Friday services have been split in two so local streets aren’t clogged with traffic.

“We can see this in terms of the need to expand our infrastructure.

Most of our Islamic centres are becoming very crowded.” Across the country, the Muslim population is growing at a rate exceeding other religions, according to Statistics Canada.

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And the trust wasn’t great in the first place: that dodgy saluation and the mismatch of sender and email address also worked to undermine trust. Well, in the interest of research I did click through – and the survey seemed perfectly genuine but I didn’t qualify because my business has fewer than 500 employees. Would those features that put me off have inspired trust in a busy HR manager is a large business? Then a couple of days later, a friend forwarded this survey reminder to me: Recently, we sent you an invitation to complete a Guest Satisfaction Survey concerning your stay with us at XXX YYYY, where you checked out on August 3, 2011.

We noticed that you did not have time to complete the survey.

Construct validity is not distinct from the support for the substantive theory of the construct that the survey is designed to measure.

As such, experiments designed to reveal aspects of the causal role of the construct also contribute to construct validity evidence.

And if you’re exceptionally trustworthy, then being nice to you is itself a reward.

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