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(Obviously, "sluggish" is not a brand value that any marketing VP would actively aim for, but the actual experience of using a site is more important than slogans or advertising in forming customer impressions of a brand.) Indeed, we get findings related to website speed almost every time we run a study. The 3 response-time limits are the same today as when I wrote about them in 1993 (based on 40-year-old research by human factors pioneers): A 10-second delay will often make users leave a site immediately.
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This book has a place on every designer's bookshelf, including yours!
" —David Sherwin, Principal Designer at frog and author of Creative Workshop: 80 Challenges to Sharpen Your Design Skills"Universal Methods of Design is a landmark method book for the field of design.
And yes, actual image download is rarely an issue for today's users (though images can still cause delays on mobile devices). That's because responsiveness is a basic user interface design rule that's dictated by human needs, not by individual technologies.
In a client usability study we just completed, for example, users complained that " A snappy user experience beats a glamorous one, for the simple reason that people engage more with a site when they can move freely and focus on the content instead of on their endless wait.
A working chess game with visualizations of relative power relationships.
Designed to help novice to intermediate chess players see opportunities and risks when making moves.
If you website is not user-friendly, visitors will not be able to find what they are looking for, but even worse — they will not want to return and will let others know of the difficulties they have had.
To encourage visitors to stay on your site, and to make conversions as easy as possible, you need to keep usability in mind when designing your site initially and in making changes over time.
In a recent study for our work on Brand as Experience (now a full-day training course on branding and UX), we asked users what they thought about various websites they had used in the past.
So, their responses were based not on immediate use (as in normal usability studies), but on whatever experiences were strong enough to form memories.
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